Meet Davroe, Australia’s industry leader in professional salon-quality hair care. For over 94 years, Dresslier Australia, the esteemed manufacturer behind Davroe, has been at the forefront of high-performance hair care innovation. Established in 1930, Dresslier has always been committed to pioneering new approaches and leading the way in the hair care industry.
A Legacy of Innovation and Excellence
Since its inception in 1987 by Dresslier, Davroe has upheld a proud Australian heritage, with products still formulated and manufactured in-house in the Adelaide foothills. From its humble beginnings, Davroe has grown into a globally recognized brand, now available in over 30 countries.
Davroe’s journey began with a commitment to excellence and innovation. As Australia’s first salon professional brand to eliminate all sulfates and parabens, Davroe set a new standard for clean, effective hair care. This bold move was driven by a vision to offer products that were both high-performing and free from harmful ingredients. Additionally, Davroe was a pioneer in removing animal products and by-products from its range, aligning with its dedication to cruelty-free beauty.
Mary Centofanti: A Legacy of Passion and Leadership
At the heart of Davroe’s success is Mary Centofanti, who joined Dresslier as a receptionist in 1984 at just 15 years old. Her journey from receptionist to co-owner alongside her husband John in 2007 is a testament to her dedication and leadership. Under Mary’s guidance, Davroe underwent a significant transformation, embracing a fully vegan and sulfate-free formula. Despite skepticism about natural products’ efficacy, Mary’s confidence in Davroe’s ability to deliver high-performance results led to a new era of salon professional hair care.
Davroe’s quality has been recognised time and time again by the industry, having won many awards, these are just some of the awards Davroe has recently achieved within the last 3 years including Best New Professional Haircare Product at the Australian Hair Fashion Awards (CURLiCUE Cleansing Clay, Deep Conditioning Rinse, and Hydrating Hair Oil), Best Hair Kit (Consumer) in the International Swedish Beauty Awards (Scalp Remedy), Best Dandruff Shampoo in the Prevention Magazine The Best Of Beauty Awards (Scalp Remedy Shampoo), Best Shampoo for Curly Hair in the Prevention Magazine The Best Of Beauty Awards (CURLiCUE Cleansing Clay), and Best Styling Product for Curly Hair in the UK Hair Awards (CURLiCUE Curl Balm).
Davroe boasts a selection of targeted ranges, including their Cleanse, Remedy, Senses, Fortitude, CURLiCUE, Treatments, Chroma, Styling, and Body Wellness ranges. These target individual hair types and concerns, and all feature the brand’s signature Colour Protect Complex to protect, enhance, and prevent colour fade, using natural plant extracts Quinoa Protein, Grape Seed Extract, Olive Leaf Extract, and Kakadu Plum, to keeping hair looking healthy, fresh and glossy.
With a rich history of innovation and a commitment to high-quality natural ingredients, Davroe represents salon-quality hair care. Discover the transformative power of Davroe and experience hair care that’s as effective as it is gentle.