“providing the purest, most gentle hair care products to make you look and feel beautiful”
All products offer colour protection and are low irritant making them perfect for everyone. Davroe’s vision is simple. It is to create the most honest and pure range of products for everyone by adhering to these three guiding principles.
Natural - Making every effort to ensure all products are natural, sensitive to the environment and only made from ingredients of the highest quality.
Vegan - No fads or trends here, Davroe have been vegan for more than 30 years.
Australian - 100% proudly Australian made and owned.
Davroe has become Australia’s fastest selling premium hair care range and is now well established in New Zealand and distributed by a team with a long and proven track record in the New Zealand hair care industry. It’s unique formula and high performance has earned a loyal following. All products are 100% Australian made and owned with laboratories based in the famous Adelaide foot hills in South Australia.
Natural and Certified Vegan
The Davroe family believe beautiful hair need not interfere with our furry friends and work hard to show ample respect for the world around us. This is a genuine sentiment shared by savvy shoppers the world over which is making Davroe a force to be reckoned with in today’s salon landscape. Davroe has never been tested on animals and remains 100% vegan which is something they are extremely proud of.
Davroe Wellness is a holistic lifestyle approach which promotes longevity
For hair care, this means longer lasting colour, healthy hair and a healthy scalp. This includes both prevention and maintenance by using ingredients that are in alignment with nature’s approach.
Throughout the entire range Davroe laboratories have formulated a unique combination of olive leaf extract, grape seed extract, Vitamin E and UV protectors derived that help protect hair against environmental heat and UV damage. This unique formulation also reduces colour fade and keeps hair soft and vibrant.
Unique Colour Protect Complex
All Davroe shampoos, conditioners, treatments and most of the styling range contain a unique Colour Protect Complex. CPC is formulated to protect, enhance and prevent colour fade. CPC contains fade fighting ingredients that prevent colour molecules from escaping and causing hair to look dull and lifeless. The natural ingredients infuse the hair with powerful UV protectants and seal the hair cuticle.
Continually investigating how interactions with natural systems can be improved and sustained
All plastic product bottles are made from food grade PET and PP which is 100% recyclable. All distribution boxes and product packaging are made from recycled cardboard.
Davroe is an eco-friendly manufacturer who is continually researching alternative ways to improve environmental sustainability to minimise our carbon footprint.
Delivering innovative, environmentally sustainable hair wellness solutions for people everywhere.
DAVROE'S NATURES ACTIVES
Davroe Director Mary Centofanti has a real passion for the brand and commitment to delivering premium quality hair care products has been at the forefront of the brand for over 35 years. As part of Mary's 100% Australian made and owned product, her focus on bringing gentle and trusted products to you is as focused today as it was when she started on her journey.
From humble beginnings, Mary Centofanti began her career with Dresslier as a fledgling receptionist in 1984. 23 years later, in 2007, Mary and her husband John acquired the then struggling business motivated to turn things around. Armed with a strong vision and a set of guiding principles thatare steeped in passion, determination, integrity and community, they embarked on a decade long journey that has lead them to where they are today, one of Australia’s leading hair care manufacturers.
Upon acquisition of Dresslier, the parent company that was established in 1930, Mary decided to reformulate the entire Davroe salon professional range. At the time the move was seen as extremely bold and somewhat risky, yet Mary’s innovation and progressive vision has now lead to Davroe being widely regarded as the first professional hair care range to be sulphate, paraben and petrochemical free, completely cruelty free, 100% Vegan and to use pure Australian native extract.
It is our unwavering commitment to our vision and values coupled with determination and innovation that has created our world leading, unique formula. This formula represents the highest performance, excellent value, a passionate care for our planet and deep respect for our loyal and faithful customers.
As a constantly evolving and adapting company we are very excited to be launching our new brand and packaging. Again, a move that has been considered bold and somewhat risky, yet one that we are extremely proud of and feel strongly about.
I know that you will love it as much as we do.